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Designed and executed a targeted campaign to drive webinar awareness, engagement, and registrations.

Webinar Email Campaign

Supported the Spanish-language launch through campaign QA, localized assets, and marketing communications.

Created monthly newsletters featuring company updates, industry insights, and engaging content for key audiences.

Built a coffee brand from the ground up through visual identity, graphics, content, and a WordPress website.

Created a targeted email campaign promoting certification programs and special offers to boost engagement.

Created a multi-channel marketing strategy connecting email, social, and digital touchpoints into one campaign.

Created a targeted promotional campaign that helped drive a 15% increase in sales.

Developed an SEO audit focused on keywords, content optimization, internal linking, and organic visibility.

Analyzed social media performance and audience insights to uncover trends and identify opportunities for stronger engagement.

Mapped a customer journey connecting paid media, email automation, retargeting, analytics, and sales touchpoints.

Marketing Communications Specialist	Bank Of America (2025 - 2026)
Digital Marketing Coordinator/ Email Marketing Coordinator	Certitrek Group (2023 - 2025)
Design Consultant	Tommy Bahama Home (2021 - 2022)

The University of Texas Rio Grande Valley	Bachelor of Arts in Graphic Design (2015 - 2019)
The University of Texas at Austin	Digital Marketing Certification (2022)

Search Engine Optimization	Email marketing & Automation
Data Analytics	Content Creation & Design
Marketing Automation and CRM	Multi-Channel Campaign Execution

Meta Business Suite	HubSpot, Zoho CRM, ActiveCampaign
SEMrush	Google Analytics, Zoho Analytics
Trello, Google Workspace, Microsoft Office	Canva, Adobe Creative Suite