Paulina Vela: Design and Content creation work

Email Campaigns & Creative

Monthly newsletter that hit a 35.1% open rate and 5.7% click rate, roughly double industry benchmarks.

Holiday edition reaching 5,300+ subscribers with a 29.7% open rate.

Divorce Digest issue with a 28.3% open rate and 3.5% click rate, both above industry benchmarks.

Monthly newsletter for 4,600+ long term care professionals with 99% deliverability and near zero unsubscribes.

Promotional campaign delivered to 8,000+ contacts that helped drive a 15% increase in year end sales.

Targeted campaign driving webinar awareness and registrations for 5,000+ certified professionals.

Social campaign for the CDFA Connect 2026 conference covering promotion, CE benefits, and attendee testimonials.

Instructor led Master Class promotions designed in multiple sizes for social, email, and web placements.

Branded webinar promotion for CWNP designed for social channels.

Website banner announcing CWNP's attendance at the WLPC Phoenix conference.

Quarterly 30+ page IDFA journal: cover, editorial layout, infographics & ads, designed in days once articles arrived.

Quarterly 30+ page IDFA journal designed in days once articles arrived, from cover to final layout.