Fluent in marketing — and Spanish
¡Hola! I'm Paulina!
I'm a bilingual digital marketing specialist with an artist's eye and an analyst's brain. My design background taught me that people respond to visuals before they read a single word and there's nothing like watching the metrics prove it, like growing email open rates from 18% to 35%.
Most recently, I helped launch BofA Rewards at Bank of America — handling, you guessed it, Spanish QA across email, onsite, mobile, and even ATMs.
And yes, that old MySpace HTML finally paid off in my actual work life.
¡Espero su mensaje! 👋
Marketing Projects
Key Strengths
Email Marketing & Automation
I love creating emails that look good, feel intentional, and actually get opened. By mixing creativity with A/B testing and optimization, I’ve helped boost open rates from 18% to 44% and support sales growth through targeted campaigns.
Content Strategy & Creation
Give me an idea, and I’ll find a way to bring it to life! From email and social to digital content, I create thoughtful messaging that feels true to the brand while connecting with the people behind the screen.
Visual Storytelling & Graphic Design
Design is where my marketing journey started so I love turning ideas into visuals, from email templates and campaign graphics to sales collateral and digital content, that make brands feel more engaging and memorable.
Campaign Optimization & Analytics
I’m always curious about the “why” behind the numbers. I use campaign data, A/B testing, and audience insights to uncover what’s working, refine what isn’t, and make each campaign a little smarter than the last.
Let's Connect!
Want to learn more about my experience and how I can bring creativity, strategy, and fresh ideas to your team? Let’s chat!